NICK DEYRING
NY-based creative director shaping clear, scalable brands
Shaping brands for companies people know: LG, Canon, Pfizer, and now ETS, has been a journey. I started at design shops in California, moved to New York agencies, spent nine years building LG’s in-house creative team, and now lead brand creative at ETS. I lead teams as a player-coach, from identity systems and campaigns to motion and AI-enabled production.
Growing up in a family of engineering entrepreneurs in California inspired me to bring a unique perspective to approaching business problems. I've won national design awards, including a 2016 LG Innovation Award for US Platform, the first in its fifty-year history ever given to a marketing group within LG, rather than an engineering team.
// Experience
CLARITY FOR COMPLEX CATEGORIES
Most of my career has been in categories that are hard to explain: science, healthcare, enterprise tech, engineering. That’s where clarity matters most, and where I do my best work.
Consumer electronics: LG, across 50+ product categories
Educational science: 75 years of assessment research, made legible
Pharma & healthcare: Pfizer, Eli Lilly, Boehringer Ingelheim, Aetna
Medical imaging & optics: Carl Zeiss Meditec, Canon
Enterprise & B2B tech: Workday, NetApp, HP, Dell, LG Business Solutions
Clean energy: solar startups, a green energy technology consortium
Financial services: Capital One, H&R Block
// Recommendations
HEAR IT FROM THEM
"Understands what it means to develop talent? Check. Understanding responsibility as a leader to the client and our business? Check. He works with you to figure out how goals can be accomplished." -Seth Solomon
