PORTFOLIO OF NICKLAUS DEYRING
NY-based creative director shaping clear, scalable brands for companies like LG, Canon, and Pfizer.
NY-based creative director shaping clear, scalable brands for companies like LG, Canon, and Pfizer.
CLARITY FOR THE INTANGIBLE
Great brands start with something you can’t hold: an insight from culture, a feeling, a truth about people. The work: turning it into something you can see, hear, and touch, then building what carries it everywhere: identity, voice, campaigns, and the teams behind them.
AI ACCELLERATES THE WORK.
PEOPLE SHAPE IT.
I lead by creating space for different minds to contribute in their own way and embrace innovation with intent. A strengths-first approach enables different thinkers to push further and keeps teams grounded, open, and inventive—more aligned, more curious, more human. Hunting for serendipity is all at once a feeling, a method and a purpose.
ABOUT NICK
Grew up in a family of engineering entrepreneurs in California so I treat brand like a product: the technical and the inspired, built together. I’ve led creative at agencies (Grey Group, dentsu’s 360i) and in-house, scaled LG’s creative team from 10 to 30+, and now lead brand creative at ETS, he world's largest private educational testing and assessment organization.
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