Strategic design director obsessed with shaping clear, scalable brand systems for companies like LG, Canon, and Pfizer.
Strategic design director obsessed with shaping clear, scalable brand systems for companies like LG, Canon, and Pfizer.




LET'S GET OBSESSED WITH MAKING BEAUTIFUL THINGS
CREATIVE ECOSYSTEMS

Design has been at the core of the most successful companies. Strong brands grow from intentional, consistent design. My ecosystem approach removes friction, aligns teams, and builds the kind of long-term trust customers feel immediately—even if they can’t explain why.



WE are human, and THERE IS A beautifully imperfect TENSION THAT WE WILL NEVER OVERCOME
AI accelerates the work. People shape it. I lead by creating space for different minds to contribute in their own way and embrace innovation with intent. A strengths-first approach enables different thinkers to push further and keeps teams grounded, open, and inventive—more aligned, more curious, more human. Hunting for serendipity is all at once a feeling, a method and a purpose.

Who is nick?
Growing up in a family of engineering entrepreneurs in California shaped my ability to approach brand challenges with both logic and imagination. My work has earned national design recognition, including a 2016 LG Innovation Award for U.S. Brand Experience—the first in its fifty-year history ever awarded to a marketing organization rather than an engineering team.
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