PORTFOLIO OF NICKLAUS DEYRING
Strategic creative director shaping clear, scalable brands for companies like LG, Canon, and Pfizer.
Strategic creative director shaping clear, scalable brands for companies like LG, Canon, and Pfizer.
CLARITY FOR THE INTANGIBLE
Great brands start with something you can’t hold: an insight from culture, a feeling, a truth about people. The work: turning it into something you can see, hear, and touch, then building what carries it everywhere: identity, voice, campaigns, and the teams behind them.
AI accelerates the work.
People shape it.
I lead by creating space for different minds to contribute in their own way and embrace innovation with intent. A strengths-first approach enables different thinkers to push further and keeps teams grounded, open, and inventive—more aligned, more curious, more human. Hunting for serendipity is all at once a feeling, a method and a purpose.
Who is nick?
Grew up in a family of engineering entrepreneurs in California so I treat brand like a product: the technical and the inspired, built together. I’ve led creative at agencies (Grey Group, dentsu’s 360i) and in-house, scaled LG’s creative team from 10 to 30+, and now lead brand creative at ETS, he world's largest private educational testing and assessment organization.
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