Strategy comes first. All outcomes integrate the customer-user point of view with business needs and attempts to blend form and function seamlessly. The work should have a precise approach that inspires and delights users.
LG has a huge product portfolio with a wide range of user types. Using design systems at scale, with an emphasis on e-commerce product design, and branding consistency in content asset integration resulted in a continuous cycle of improvement.
The knowledge gap for many aspiring pros and advanced consumers about photography lenses is quite wide. Canon launched a major initiative to educate and inspire photographers of all levels about the powers of different kinds of lenses.
Reach out to have an initial conversation session to see if we are a good fit. My design philosophy can be developed in a number of different ways. I look forward to getting to know you better.