Case study
LG One hundred Million Breaths
Caring for your loved ones, one breath at a time
1 in 12 people suffer from Asthma
Cost of asthma is $50 billion annually
Global warming is reducing air quality
Video case study
Background
TEN MILLION BREATHS PER YEAR OF ASTHMA
All asthma sufferers were kids who grow up knowing the fear of having difficulty breathing, and parents see it on their children's face during an asthma attack. The average person breaths ten million times per year, and they are always thinking about it.
With climate experts warning that air quality will only continue to get worse with climate change and affect people who were previously insulated from its reach.
Lasts 10 years
There are many great air purifiers on the market, but many of them require constant maintenance and have a limited shelf life, reducing how much they are actually effective in the real world.
LG air purifiers are much easier to maintain, improving their efficacy, and last 10 years before replacement thanks to durable engineering.
Idea
10M breaths x 10 years = 100 Million Breaths
The average person takes 10 million breaths per year, and LG purifiers last 10 years. That means LG purifiers will last for 100 million breaths. When every breath is precious, you know how valuable that is.
