Case study
LG Seriously Professional
Multi-year campaigns and content platforms
4-Year Campaign
Content-First Strategy
Unpaid retweets by major brands
Background
First to market 21:9
LG was the first to market with the 21:9 ultra-widescreen monitor format. This achievement gave them an entry point into multiple professional markets, including graphic design, music, and video production.
Opportunity
Real professional users with industry influence
This new form factor wasn't just good, it was fundamentally better. So we went to the pros in those fields that benefit from this wider view, and had them showcase the monitor in their workflow.
Because the monitor was truly ground-breaking, we were able to find some seriously heavy hitters to showcase the product.
The work was very well received. Social post content about Jessica Walsch year one were @reply’d by Wacom and AIGA.
Year one
Jessica Walsch, Designer
Mark Feist, Music producer
Year two
Devin Supertramp, Video
Josh Rossi, Photographer
Year three
Justin Maller, Illustrator
Year four
Temperrr, Pro gamer
Rawkus, Pro gamer
FaZe clan
Ecosystem of content
Jessica Walsch
Jessica Walsh is an American designer, art director, illustrator and educator. She was a partner of the design studio Sagmeister & Walsh, and the founder of the creative agency &Walsh. &Walsh is one of the .1% of creative agencies owned by women.
DEVIN SUPERTRAMP
Devin Graham is an American videographer who produces adventure and extreme sport videos on YouTube under the name devinsupertramp. His channel has more than 6.1 million subscribers and over 1.5 billion total views.
FAZE Clan
Founded in 2010, FaZe clan is the most viewed, well-known, and followed gaming group in history, with over 1.16 billion youtube views on the FaZe YouTube channel alone.
